Bryan Fenske

The Cost of Ignoring Your Business Plan

A small group had created a new business based on a truly unique concept that they believed would revolutionize an industry. They had identified their very niche market, raised hundreds of thousands of dollars, and had already produced and patented one p... Read >

A Marketing Plan for Small Business - Part 3 (Tradition Vs. Online Marketing)

Traditional media vs. Online marketing, Direct market flyers vs. Tweets and Blogs, Brochures vs. Websites. Does someone starting a new business need to do address all of these options in the overall marketing plan? How much time will it take to engage a... Read >

A Marketing Plan for Small Business - Part 2 (Some More Advertising Avenues)

In Part 1 of this article we defined the term marketing to clarify its purpose for every business, reviewed the need for market research and knowing what sets your small business apart from competition. We also stressed the importance of the image of you... Read >

Reasons for Business Success

The reason for small business success is not quite as mysterious as it might seem. Most businesses have achieved success for only a very few common reasons. Filling a void with a unique product or service within an existing marketplace for example, t... Read >

A Marketing Plan for Small Business

Marketing by definition encompasses many things and the word is often confused with or considered a synonym for, the word advertising. Advertising, like sales or sales training is simply a subsection of marketing. Marketing is the activity and process for... Read >

Pros and Cons of Incorporating and Partnerships

Choosing the appropriate structure for your start-up business can be a fairly daunting task when you start to think about tax-implications, how quickly you expect your small business to grow, how you want to want to get paid by the business, etc. The cor... Read >

Managing time and Staff effectively, critical to small business.

The control of your time is key to being productive especially as a small business owner or new entrepreneur. With the sheer volume of things to do each day it is critical that you are organized and not falling prey to distractions. Since you only have so... Read >

Things to consider when starting a small business

So many people come up with a great idea for business but for any number of reasons don’t take the next step or plan to take all of the necessary steps that are required for starting a small business. I’ve been asked how to start a business countless tim... Read >

Checklist for business start up

What are the elements of a successful business start up? Asking the tough questions is critical to giving your business the best opportunity to succeed. When you consider that the majority of reasons for business failures are both identifiable and preve... Read >